THE MOD KIT
Packaging
The challenge was making a monthly subscription box for miniature muscle cars feel like serious gear for adult customizers instead of a standard toy. To solve this, the packaging was treated like a shipment of real high-performance auto parts arriving at a garage. This rugged approach completely changes the unboxing experience, assuring dedicated collectors that the components inside are worth the recurring price.
Deliverables: Subscription Box Packaging, Thank You Card
The challenge was making standard business paperwork feel like a natural part of a tough muscle car brand. To solve this, the distinct angles and shapes found on the underside of a classic car chassis were used to build the layouts across the stationery. This injects the brand’s high-performance energy directly into flat paper, ensuring that even a simple letter or business card feels built for the garage.
Deliverables: Letterhead, Business Card, Envelope
Scaling this physical, automotive-inspired identity into a broader system meant finding a way to lock in its aggressive edge for future applications. A technical manual was built to establish strict structural rules around the chassis-based layouts and heavy typography. This gives future teams a precise blueprint to expand the brand while keeping its premium aftermarket attitude entirely intact.
Deliverables: Multipage Brand Guide Book
