NUTRILA
Packaging Labels
The challenge for the Nutrila yogurt drink line was maintaining a healthy look while also keeping the product appetizing. A minimalist design approach was chosen to visually communicate wellness and clean ingredients. This strategy successfully balances nutritional value with visual appeal, allowing the product to stand out on retail shelves.
Deliverables: Labels
The challenge was launching Nutrila’s new flavors on Instagram without losing the brand’s clean, minimalist identity. To solve this, a continuous multi-slide carousel was designed using oversized fruit illustrations, sharp typography, and heavy negative space. This translates the physical packaging into a highly digestible digital format that cuts through typical social media clutter.
Deliverables: Instagram Carousel
